Marketing Libraries in a Web 2.0 World (IFLA Publications)
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Type
Book
Authors
ISBN 10
3110263319
ISBN 13
9783110263312
Category
Unknown
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Publication Year
2011
Publisher
Pages
170
Description
Marketing the 21st century library and information organization to its customers using Web 2.0 tools is a hot topic. These proceedings of a conference held in Stockholm, August 2010, focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information setups. The papers included (in English and French) explore and discuss: General concepts of Web 2.0 and marketing of library and information organizations; how libraries are adopting Web 2.0 marketing strategies; marketing libraries to clients using Web 2.0 tools; international trends and Interesting cases of marketing through Web 2.0 tools. - from Amzon
Number of Copies
1
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 17 | LIBOF Z 673.A1 | 1 | Yes |